Here’s a round-up of the videos I featured on the Twitter feed this last week.

Trumpet – Simplifying Summer – Togs or Undies?: Trumpet, an Australian ice cream company explores the moment when “togs” (speedos) switch from being a swimsuit to underwear in everyday life.

Discovery Channel – I Love the World: A fun, well-done ad that simultaneously makes you smile in fascination and joy at the world we live in and want to watch more Discovery Channel.

National Australia Bank – Climb Every Mountain: A man faces challenges and pursues his dreams while everyone around him sings an inspirational, semi-operatic score.

Nike – Defy: A beautiful, visually poetic piece of athletes going airborne.

Apple – Think Different: This is one of my favorite ads of all time. On the surface it has nothing to do with computers, but it works on a deeper level to connect emotionally with the viewer and to tie that emotional connection to Apple. The “Think Different” campaign is considered to be the marketing campaign that helped save Apple and restored it’s reputation in the late 90’s.