Last week I featured four Sony Bravia ads and an ad for Guinness (which was somewhat related). The Sony Bravia “Colour Like No Other” campaign has been absolutely remarkable. From the first in the series, “Balls”, the campaign has set itself apart by creating visually captivating ads that don’t rely on computer-generated special effects. In fact several of them have making-of featurettes that show off all that went into pulling off the incredible visuals.

Sony Bravia – Balls: This ad has won numerous awards and I’m stoked to have found the longer version to show you here. I think I’ve watched it dozens of times, but every single time I get sucked into the beautiful interplay between the music and the visuals. It’s amazing to watch 250,000 bouncy balls flying down the streets of San Francisco. If you’re interested the making-of can be found here.

Sony Bravia – Paint: It’s like a fireworks show with paint. It manages to follow up the “Balls” ad while remaining completely it’s own entity (not an easy feat). The making-of can be found here.

Sony Bravia – Bunnies: This is a remarkable and well-executed use of stop-motion animation. When I first saw this ad, I thought that parts, if not most, of the animation was computer generated and then placed into stop-motion footage because I thought, “No way they were able to do this in reality”. But after watching the making-of teaser, I realized the only major thing they messed with in post was to remove the braces holding the jumping bunnies in the air.

Sony Bravia – Pyramid: This is one that hasn’t appeared on the European Bravia site (which is where the others were featured) and from what I’ve read, might be exclusively for the Egypt market. Either way, it’s still fun and continues the feel of the campaign well.

Guinness – Tipping Point: From the same director who created the Sony Bravia “Balls” ad, comes this fantastic ad featuring a large, village-wide domino-effect chain reaction.

Here’s a couple more that I featured at the beginning of this week (and then I left town and slacked on putting up any more for the week). They continue in the Rube Goldberg Machine-esque theme of the Guinness ad.

Honda – Cog: A brilliantly amazing ad that took 605 takes to get right.

Brylcreem – Effortless: I’m in awe of the timing, skill, and choreography that went into producing this ad. You can watch them make it here.